Dec
15

Why Going Green is Good for Food Businesses

Posted on December 15, 2020 by Ash Bennett

Going green also means becoming more efficient and reducing waste in the entire business operations. For example, instead of using multiple containers for cooking and baking, what happens is that fewer containers are used (or that the box is the one also used for baking). This helps save time both in the transfer of the contents as well as in washing.

Why going green is good for food businesses

Aside from greater efficiency and less waste, going green can also mean more loyal customers. This is possible because more and more customers are preferring green businesses over others. As an example, more and more Australians choose to have a solar power system in their homes and businesses. These businesses show their commitment to sustainability by taking concrete actions. Customers who have a high level of environmental awareness immediately notice that. Also, going green could be one of the strong distinguishing features of a business to stand out in the competitive marketplace (especially in the food, beverage and hospitality industries).

It’s not about being manipulative in how we do marketing and public relations. It’s about making our actions and stated commitments all consistent. This consistency is important in our integrity for the long term. It’s especially the case in food businesses where integrity and quality are the priorities. Words and actions should always match and we can show that both upfront (use of environment-friendly packaging) and behind the scenes (use of environment-friendly cleaning supplies).

Going green is a strong trend that will likely continue for the years to come. It looks and sounds “cool” now to be associated with the sustainability and green movement. Aside from showing a sense of responsibility, this green movement and supporting it (e.g. reduce, reuse, recycle; having a solar power system; choosing electric cars instead of gasoline-powered automobiles) actually feels good for both businesses and customers.

For food businesses, customers will be delighted because they’ll enjoy the food and appreciate that they’re supporting a business that’s committed to sustainability and environmental protection. Today it might just be a trend but in the future this could become a basic feature of each business (it’s already expected for businesses to apply responsible practices). As a result, today’s the best time to streamline your business operations towards becoming more green and efficient.